Google Pixel and Highsnobiety have launched the Pixel Institute of Fashion and Technology (PIFT), a new fashion-tech incubator designed to empower the next generation of creative entrepreneurs. The yearlong program provides emerging designers with mentorship, specialized training, and Google Pixel technology to help them integrate AI and digital workflows into sustainable, scalable business models. Our Google Pixel collaborators, among other talents and guests, attended the first in-person workshop held in Milan during the design week and amplified the launch of the PIFT program.

For the Mein Grundeinkommen initiative, we've worked with 15+ German creators in 2024 and 2025 to explain the concept of the MGE, a lottery that promises winners unconditional income for a year. For the June and July lottery shows, Mein Grundeinkommen teamed up with selected creators from different communities to boost visibility and engagement. In June, @xhemajlmo took the stage as host, followed by @levipenell in July. Beyond hosting, both creators supported the campaign with social content, building awareness ahead of each show and actively involving their audiences. The result: two shows that didn’t just give away basic incomes – they sparked conversations, created excitement, and brought new communities into the fold.

The limited-edition "Case Study" phone cover for the Google Pixel 9 Pro, created by fashion designer Kasia Kucharska, stole the spotlight at Berlin Fashion Week. We worked with 10 creators who unboxed, captured and showcased the exclusive drop. A must have of the season. Creative & production by Kemmler Kemmler.

We invited over 150 content creators from Germany to attend and experience the Lollapalooza festival 2024 in Berlin.

The #MachMaMit campaign was launched by the Bundesvereinigung Kulturelle Kinder- und Jugendbildung to make cultural education opportunities more visible and accessible to children and young people. Partnering with 17 young creators, we brought the initiative to life through engaging social media activations, generating creative and informative content that inspired participation.

In celebration of Herbert Grönemeyer's 16th studio album "Das Ist Los", we let others speak about his words in our content production for "Behind The Lyrics". With Anke Engelke, Hazel Brugger, Lena Mayer-Landruth, Aminata Belli and Paula Hartmann.